Search engine optimization – often referred to as SEO, is an ongoing process of improving content in organic rankings in the major search engines. This process offers a long term and often more cost effective approach to advertising, but requires up-front resources in order to effectively implement, The two major components are on page SEO, and off page SEO, and both are complex and ever-changing. In order to truly be effective in the market, you must have organic visibility on page one for your major targeted keywords.

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