Building a brand in real estate is hard. Usually it requires years of due diligence and a die hard work ethic in order to truly establish a strong presence in your neighborhood or list of neighborhoods. When you factor in the myriad of related disciplines a realtor needs to know well in order to succeed, […]Read More
Search engine optimization – often referred to as SEO, is an ongoing process of improving content in organic rankings in the major search engines. This process offers a long term and often more cost effective approach to advertising, but requires up-front resources in order to effectively implement, The two major components are on page SEO, and off page SEO, and both are complex and ever-changing. In order to truly be effective in the market, you must have organic visibility on page one for your major targeted keywords.
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Real estate markets can change dramatically. A celebrity moves into a downscale neighborhood and makes it trendy, a discount chain wins a zoning fight and its presence devalues home prices or interest rates soar and potential buyers decide to renew their apartment leases for another year. As an experienced Realtor, you’ve learned to anticipate most […]Read More
When Trulia CEO Peter Flint told Fox News that technology is transforming the role of real estate agents, his aim was primarily to promote the company’s new app. But what Flint said is true: technology can make you soar above your competition or render you obsolete. Homeowners and home buyers have access to more information […]Read More