Building a brand in real estate is hard. Usually it requires years of due diligence and a die hard work ethic in order to truly establish a strong presence in your neighborhood or list of neighborhoods. When you factor in the myriad of related disciplines a realtor needs to know well in order to succeed, […]Read More
Online marketing strategy is critical for real estate agents and brokerages in this day and age. Consumers are flocking to the internet to search for homes for purchase, and make educated decisions on which agent they want to work with selling their own home. Increasingly, consumers are becoming more savvy in the research process, finding a wide range of homes available, and increasing amounts of information about those homes long in advance of calling a Realtor. Because of these changes, you need to be sure that you have an IDX-capable real estate website that has a unique and appealing design, and effective online marketing systems to promote it.
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The founder of Century 21 Canada is now in the doggie day care business — and maybe you should be, too. And possibly in the mobile phone, supermarket and oil industries. Or at least, you can learn from — and borrow — the marketing strategies of these and other businesses that seem to have little […]Read More
Technology makes it increasingly easy for you to reach potential real estate clients. But there’s a difference between reaching out to prospective home buyers and sellers and getting their attention. You can tweet and post all day long, but it’s pointless if no one is reading your insightful comments. Wouldn’t it be nice to start […]Read More
What You can Learn From Nabisco About Using Social Media to Market Your Real Estate Business Everyone’s urging you to use social media to promote your real estate business. And it’s easy enough to set up Facebook, Twitter, Pinterest and LinkedIn accounts. But using them effectively is challenging. How do you become belle of the […]Read More
If you’re not already active on Facebook and Twitter, here are two new reasons to up your game on the popular social media platforms: 1. Investors are more likely to fund your business. 2. Facebook’s new Graph feature provides new ways to generate real estate leads. Investors follow the money and money follows businesses that […]Read More
When Trulia CEO Peter Flint told Fox News that technology is transforming the role of real estate agents, his aim was primarily to promote the company’s new app. But what Flint said is true: technology can make you soar above your competition or render you obsolete. Homeowners and home buyers have access to more information […]Read More
When you became a real estate agent or broker, you probably didn’t think you needed to become a writer. Yes, you had to find words to make listings sound appealing — “cozy bungalow” instead of “tiny house” — but you didn’t count on a daily habit of writing blogs, guest posts and website content or […]Read More
Decades after Art Carney asked this question in 1965, introducing the uptight fussbudget Felix Ungar* to Broadway audiences, the line still gets quoted at dinner parties. If the role were reprised, an actor might rewrite Neil Simon’s script to ask: “Is everybody appy?” The answer, at least among real estate agents, brokers and marketers, is […]Read More
The ultimate goal of a comprehensive strategy is to garner potential leads or immediate sales. But like you are and I already know, marketing is not a one step of sales and advertising. Instead, it is a well defined, comprehensive approach to finding prospective buyers, taking the right steps to convert them into long term […]Read More
Imagine your bank just approved your loan application to open up a storefront in a popular shopping center. You have everything figured out and all you can see is your ‘Prime Real Estate Agency’ being the talk of town. But there is a big problem. Just three shops down is another Real Estate Agency that […]Read More